98% 

of consumers bring in the mail the day it's delivered.*

91% 

of the population polled read through JB Dollar Stretcher Magazine™.**

83% 

redeem coupons.**

81%

retain our Magazine for at least 2 weeks.**

77%

sort through their mail immediately.**

67% 

feel mail is more personal than the internet.*

56% 

say receiving mail is a real pleasure.*

55% 

"look forward" to discovering the mail they receive.*

37% 

retain our Magazine for at least 4 weeks.**

33% 

share JB Dollar Stretcher Magazine™ with a family member.**

Mailbox

Man Reading MagazineWoman Reading Magazine

Consumers cite 3 jobs
they want their commercial
mail to perform*:

 
1) Browsing for new consumption.

2) Managing the Home.

3) Overall Finances.

 
Mail connects
in
ways other media can't match.

USPS Logo
 
  *InnoMedia commissioned by the US Postal Service survey of 1,500 consumers supplemented by 54 in-depth interviews.

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  **Primary Demographic Suburban, SIngle-family homeowners polled in an Independent Market
  Research Study, Slippery Rock University/Irina Dvoryanchikova, Samarah St. University, August 1999.




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